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Hey, All of our regular habits create neural pathways in our brains. The more frequent the habit, the deeper the groove. Habits can be a thought, like “I’m just not good with money.” They can be an action, like impulse spending. And you can also be habitually avoidant of something, like investing your money. The most ingrained neural pathways are like the Grand Canyon in our brains. Changing the path is like shoveling the Grand Canyon. Changing our habits is difficult because it takes a lot of regular effort. If you’re trying to change a financial habit but are struggling, remember that you’re shoveling the Grand Canyon. It takes time and effort. And progress doesn’t always feel like progress. And if you want some help changing your financial habits and creating new ones, I’m partnering with Ladies Talking About Money to provide personal financial planning this year. There are still a handful of spots open, but they’re filling up fast. Inquire here. Your friend, 1. 💸 Scared money doesn't make money with Sonja Rasula (Weird Finance) In this episode of Weird Finance, Paco talks to entrepreneur and founder of Unique Markets, Sonja Rasula (@sonjarasula) about her curiosity and how it leads to asking financial questions, taking risks, knowing which rules to break, taking decisive action, and why people don’t spend money on themselves. From helping you get a grip on your spending to planning for retirement and tackling debt, we’re working with Ladies Talking About Money to provide personal financial planning. Our approach to money and personal finance is all about making it accessible, less scary, and meeting you where you are. We have limited spots available; fill out an inquiry form here. If you have a question you’d like me to answer on the Weird Finance podcast, you can leave me a voicemail at 1-833-ASK-PACO. You can also email me your question by replying to this email or emailing us at weirdfinancepod@gmail.com. |
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Hello friend, Here are some numbers that caught my eye this week. Revenue between $10k - $50k and production costs between $30k - $80k. What emerging artists on the 2026 Coachella line up earn and spend in production costs. Compare that to headliners like Justin Beiber’s record-breaking $10M fee. After $500k - $2M in production costs, there’s still a hefty profit. $0.004. What Spotify pays per stream. In California, artists must rack up ~733,000 streams a month in order to earn minimum wage....
Hi there, I had a roommate who, at one point, was one of the most powerful assistants in Hollywood. She was 1 of 4 assistants and her life was chaotic, but when you’re in your twenties, you have the energy for it. One day I remember coming home, walking into the kitchen and seeing several deli platters full of uneaten food. There were multiple loaves of bread and packs of cigarettes. My immediate thought was, “Score.” “Where did all this come from?” I asked my roommate. She was standing in...
Hello there, I’m writing this from a hotel room in Paris, where I’ve been staying for a bit over a week. Since I arrived, the news out of the U.S. has been a steady drumbeat: a military parade during the largest protests on record, political assassinations, attacks exchanged between Iran and Israel, and talk of the U.S. going to war. The headlines shift, but the chaos doesn’t, that part stays the same. From this strange vantage point—physically, far from it all but, emotionally, still wired...